The perfect makeup starts with the perfect primer. Our tone correcting, brightening primer color corrects redness, reduces the appearance of skin blemishes and is ideal for all skin types. It's great for neutralizing uneven skin tones and minimizing skin imperfections prior to applying cosmetics. e.l.f. Cosmetics offers a complete line of vegan and cruelty-free makeup and professional tools - all at an extraordinary value price, so there is sure to be something for everyone. See bullets and images for more information.